Your website should be your most powerful lead magnet — but even small missteps can silently erode trust, visibility, and inquiries. Here are five mistakes ABA therapy clinics often make, and exactly how to fix them.
Even if your site looks great, if visitors aren’t sure what to do next — whether it's “Book a call” or “Download our HIPAA checklist” — they’ll leave. Clear, prominent CTAs convert page views into client conversations.
(Ian Brodie, Online Marketing For Doctors)
Over half of website traffic is mobile, and a site that doesn’t adjust or feels clumsy on smaller screens frustrates visitors fast. Make sure buttons are big enough, text is readable, and layouts adapt properly.
(business.com)
Even a 1-second delay can drop engagement drastically. Compress images, leverage caching, and choose fast hosting to keep parents from hitting "back" before your intake form loads.
(Practina AI –)
ABA is a sensitive and regulated field — parents need reassurance. Without provider bios, HIPAA design cues, testimonials, or professional visuals, your site can feel untrustworthy. Adding these elements builds credibility fast.
(TBH Creative Blog, Simple Strat)
If parents in your area can’t find your practice online, it may as well not exist. Many ABA clinics lack Google Business Profiles or use non-optimized meta titles and copy — vastly limiting local search visibility.
(Healthcare Success)
Packing too much text or jargon on your homepage or service pages overwhelms readers. Keep messaging clear, benefit-focused, and easy to scan. Highlight what matters: how you help kids and families.
(sagefrog.com)
Avoid these website pitfalls and you'll dramatically increase the chances that a local family doesn't just find your clinic — they trust it, click contact, and book a consultation.
Book a Free Website Audit to let me review your website and local visibility and suggest tweaks that boost trust and lead flow.